ABOUT KIPO

 

Hi, we’re KIPO! And we create stuff — or we’re a multidisciplinary design studio, so to speak. This is the story of our brand and phylosophy. But, before starting with «once upon a time…» let us just say that our goal as a design studio is to create things that tell you a story. Not exactly objects that speak — we don’t sell headphones — but things that are able to truly express something and stand for their values, whether that thing is an object you can touch and “feel” or a website, a product branding or maybe a video worth a thousand words.

So, that’s pretty much what we do for a living and also the reason of KIPO’s name. It comes from Inca’s writing system based on an object called quipu. Yes, that fellows didn’t have a writing system based on characters written on stone or paper. Anyway we don’t want to get technical or anything, Wikipedia has a great article we encourage you to read. Let’s just say that a quipu is a rope with many strings tied to it. Depending on the number and shape of the knots tied on the strings, Incas were able to record history, math, astronomy and everything else they needed. Brilliant, isn’t it?

quipu inca

 By Claus Ableiter nur hochgeladen aus enWiki, via Wikimedia Commons

Quipus — or khipos — were officially the first “talking objects” ever and our name comes right from the phonetic simplification of that word of the quechua tongue.

We wanted our logo to show this strong historic tie with quipus. The stretched “I” of the logotype represents one of the strings of the quipu. But that wasn’t enough for us, that’s when the llama came in! Llamas aren’t just the Inca-est symbol but also the very origin of quipus that were weaved with llamas wool. Since quipus were heavy to transport across the Andes, empire officials carried them on llamas back, letting quipus descend on the animal hips, in the same position where we placed our logotype on the llama.

KIPO branding process is on Behance as well.

kipo the llama

TO BE OR NOT TO Bē

Some of our projects on Behance.

Spedizione Annibale Branding
Branding, Editorial Design, Web Design
View Project
AIF website
Branding, Graphic Design, Web Design
View Project
Tavola Calda
Product Design
View Project
Moon - Museum Ordinary Open Night
Creative Direction, Culinary Arts, Exhibition Design
View Project
Playwood DIY Furniture
Furniture Design, Interior Design, Architecture
View Project
How old is your food?
Digital Art, Graphic Design, Illustration
View Project
FROM SCRATCH - Free Typeface
Painting, Typography
View Project
Jam Session - Branding
Art Direction, Branding
View Project
La Palestrina - Branding
Branding, Graphic Design
View Project
KIPO Studio - Branding
Branding, Graphic Design
View Project
LOGOllamas - Vol.1
Branding, Graphic Design, Illustration
View Project
LOGOllama - Vol.2
Branding, Graphic Design
View Project
Timelapse Experiment - Alpe del Succiso
Motion Graphics
View Project
DH TRY - the video
Art Direction, Motion Graphics, Photography
View Project
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